Get Your Just Awards
Much like Bovril industry awards seem to attract and repel in equal measure. No doubt leisure and tourism has its fair share of egoists and social gadflys whose natural habitat the various awards ceremonies and parties tend to be. ‘Waste of time and money’, I hear many of you cry and you’re probably right as far as the black tie bash is concerned. But the awards themselves, that’s a different matter.
Pick up a half decent award and you’re in clover. Some offer money and benefits. Customers are impressed by them, the media usually find room to cover them, they do wonders for invoking local pride in your business, funders take note of them and generally they cover your venue or destination with a veneer (deserved or not) of quality and success.
Some award providers require a formal application, others bestow acclamation without any effort on your part. One or two of the less salubrious may only require you to pay for a table at the awards dinner to guarantee at least a position on their short-list.
My advice? Enter as many as you can prioritising the most appropriate, prestigious and financially remunerative. Here’s a by no means exhaustive list of tourism and leisure industry awards:
List of Awards
The Art Fund Prize
A single award of £100,000 is presented to a museum or gallery whose entry, in the opinion of the judges, best meets the Prize criteria through a project completed or mainly undertaken in the previous calendar year
Museums and Heritage Awards for Excellence
Celebrating best practice within museums, galleries and visitor attractions
The Telegraph Family Friendly Museum Award
Billed as the biggest museum award in Britain and where short-listed candidates are anonymously visited by judges.
Travellers’ Choice Hotels Awards
Based on user reviews and comments, TripAdvisor, the world’s largest travel website, recognizes the world’s and the UK’s best properties across several categories, including best hotels, best B&Bs, best for service, best luxury properties and more.
Theme Park and Visitor Attraction Awards
The overall award criteria judges ‘Good value, great service, innovation and enjoyability’.
VisitEngland Awards for Excellence
Open to tourism businesses, tourism support organizations. Entries are initially made at a destination or regional level.
British Council of Shopping Centres ACE Awards
Celebrating excellence in customer service. There are separate BCSC Gold Awards and BCSC Purple Apple Awards for marketing.
Festival Awards UK
The annual celebration of the contemporary music festival industry
Green Tourism Business Scheme Awards
The GTBS is the national sustainable tourism certification scheme for the UK.
Group Leisure Awards
The annual Group Leisure Magazine Awards sets the benchmark for recognising excellence throughout the group travel industry and are voted for by group travel organisers throughout the UK.
The Coach Tourism Awards
These awards specifically focus on the coach tourism community, recognising the very best coach operators, coach friendly destinations and visitor attractions, and tourism suppliers.
Group Travel Awards
Awards for best attractions, destinations, shopping venues and accommodation providers