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Latest News and Articles

Welcome to the articles page. This is the page where the Leisure Doctor will post his tips and thoughts about all things to do with Leisure Marketing

To view archived pages or search posts based on categories then please visit our archives page

Trick or Tweet?

September 27, 2016

If you’re still holding out against using social media to promote your business you could be in for a nasty shock. Remember when we used to gather round the water cooler, settle down on the sofa with the phone,  mail the odd postcard or invite people to our homes to view that holiday album? Well look Read more

Give me a sign

September 2, 2015

Pretty high on the list of irritating things for most venues is the seemingly arbitrary nature of most tourism signage. Many give up and simply accept what they’re given. Few understand the rules governing entitlement and who’s responsible for, say, motorway signs, and who’s managing other road and pedestrian signage. My advice is, get involved. Read more

Attracting Groups

August 25, 2015

There cannot be many operators in the leisure and tourism sector that do not crave the custom of more coach parties and organised groups. They fill the destination, venue or hotel. They spend money in the restaurants and shops and are usually easy to process as a single booking. Even better, they tend to pre-book Read more

Get Your Just Awards

August 5, 2015

Much like Bovril industry awards seem to attract and repel in equal measure. No doubt leisure and tourism has its fair share of egoists and social gadflys whose natural habitat the various awards ceremonies and parties tend to be. ‘Waste of time and money’, I hear many of you cry and you’re probably right as Read more

Psst! Pass it on…

July 15, 2015

Just how many times have you been told ‘word of mouth’ is the customer’s main motivating factor for their visit. It doesn’t take a genius to work out why. Customers trust those closest to them. And, due to user review sites and social media, they’ve also started to rely on total strangers sharing their experiences Read more

Don’t discount promotions

July 11, 2015

Most tourism industry professionals would not expect to pay full price for entry to a UK visitor attraction. Not because they want or expect special treatment, rather because they know that if they search hard enough they’re likely to find a special offer or discount. Promotions are everywhere – in newspapers, on food packaging, at Read more

Finding Staff

August 1, 2014

Don’t rely on the rocky state of the economy to solve your recruitment needs. Leisure and tourism businesses, whatever the variable rates of pay, need well motivated, articulate, numerate, personable and, increasingly, digitally savvy staff. So take a little time to plan how you’re going to recruit high calibre people to market and sell your Read more