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News Headlines

UK room rates on rise in 2015

Home grown consumer confidence and more inbound visitors, has led to a 2 per cent increase in room rates across the country, pushing revpar up to £104.

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Five year decline in visits to top UK art galleries

Two of London’s most prestigious fine art galleries have seen UK visitor numbers fall significantly over the last five years, official figures show.

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Online shopping on mobile outstrips desktops

More online sales are now completed on a smartphone or tablet.

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Hotels ‘stress’ benefits of effective promotion

Hilton Hotels has taken a clever approach to content marketing with its “vacationitis” microsite.

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Hotels offer discounts to social media trendsetters

An example of the growing trend for hospitality businesses to harness the power of their guests’ digital footprint in exchange for discounts.

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Research questions effectiveness of social media campaigns to promote destinations

Do social media efforts translate into sandals on the ground?

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